Primerica FAQs | General Informationi


What is Primerica?

Primerica is a leading financial services company in North America. For over 45 years, Primerica has helped families become properly protected with life insuranceii and investment productsiii, for a more secure financial future. Primerica licensed representatives provide financial education, a personalized Financial Needs Analysis (a "GPS" for client finances), and financial products such as term life insurance and mutual funds. Primerica life insurance companies pay companies pay over a billion dollars a year in life insurance benefits to clients' familiesiv. Through its insurance company subsidiaries, Primerica was the #2 issuer of term life insurance coverage in North America in 2024v. As of the end of 2024, Primerica insured more than 5.5 million lives and Primerica had approximately 3 million client investment accountsvi. Primerica also markets other financial productsvii such as mutual funds, individual 401(k) programs, IRAs and annuities.

What does Primerica do?

Primerica's licensed representatives help families understand where they are financially and analyze their goals to prepare for a more secure future. They offer a complimentary Financial Needs Analysis (a "GPS" for finances) which provides personalized information that may include establishing an emergency fund, paying down debt, becoming properly protected with term life insurance and investing for retirement. Primerica representatives take an educational approach to personal finance and explain foundational financial concepts that are often not taught in school. Representatives must obtain various licenses in order to offer Primerica's products and services and participate in ongoing training and continuing education requirementsviii.

Are Primerica representatives licensed?

Primerica's representatives must complete provincial licensing requirements to recommend financial products to help families achieve their financial goals.

How many representatives does Primerica have?

As of the end of December 2024, Primerica has more than 151,000 independent, life insurance licensed representatives in the U.S. and Canada.

What products does Primerica sell?

Primerica representatives offer clients term life insuranceii, mutual funds, annuities, managed accountsiii, auto and homeowners insuranceix, pre-paid legal servicesx, mortgage solutionsxi and identity theft protectionxii. Not all products/services are available in all states or provinces. A representative’s ability to offer products and services is subject to state and federal licensing and/or certification requirements.

How does Primerica work?

Primerica is a leading financial services company with over 151,000 licensed representatives in North America. Primerica representatives build their own independent financial services businesses by leveraging Primerica's training, marketing, technology and business management infrastructure. Representatives must complete provincial licensing requirements to recommend financial products to help families achieve their financial goalsviii.

Primerica's representatives help families understand where they are financially and analyze their goals to prepare for a more secure future. They offer a Financial Needs Analysis (for a family's finances) and take an educational approach with clients, explaining foundational financial concepts that are often not taught in school. These concepts range from establishing an emergency fund and investing for the future to paying down debt and becoming properly protected with term life insuranceii, iii.

Who owns Primerica and how long has it been around?

Primerica is a public company and its common stock is traded on the New York Stock Exchange (NYSE: PRI). For over 45 years, Primerica has provided financial education, personalized recommendations, and financial products and services to working families across North America and helped them build financial security. Primerica was founded on the "Buy Term and Invest the Difference" philosophy, which addresses two of the biggest financial needs most families face – protecting income with term life insurance and saving for theii, iii.

Is Primerica a good company?

Yes. Primerica is a leading distributor of financial products and services that pays over a billion dollars in life insurance benefits to families annually. Through its insurance company subsidiaries, Primerica was the #2 issuer of term life insurance coverage in the United States and Canada in 2024v. Primerica has an A+ business rating by the Better Business Bureau (BBB)xiii and, through its insurance subsidiaries, has been awarded an "Superior" A+ rating from AM Bestxiv, an insurance industry credit rating agency. The Company has been in business for over 45 years, and is publicly traded on the New York Stock Exchange (NYSE: PRI).

Primerica has been recognized as a Top Workplace by the Atlanta Journal Constitution annually since 2014 and earned a National Top Workplace Award for 2021, 2022, 2023 and 2024. The company has also been listed on Forbes' "Best Employers for Womenxvi" and included in the Bloomberg Gender Equality Indexxvii, which tracks public companies committed to supporting gender equality. The company has also been recognized on Forbes' list of "America's Best Employers for Diversityxviii."

iDisclosures:

iiTerm Life Insurance:

  • Life-licensed Primerica representatives are agents of certain affiliated Primerica Companies. In New York, term life insurance products are underwritten by National Benefit Life Insurance Company, Home Office: Long Island City, New York. In the United States (except in New York), term life insurance products are underwritten by Primerica Life Insurance Company, Executive Offices: Duluth, Georgia.
  • In Canada: Term life insurance products and Common Sense Funds segregated fund products are underwritten by Primerica Life Insurance Company of Canada, Head Office: Mississauga, Ontario. Not all products are available in all states or provinces. Securities offered by PFS Investments Inc., 1 Primerica Parkway, Duluth, GA 30099-0001; 770-381-1000, in the U.S., and PFSL Investments Canada Ltd., Mutual Fund Dealer, 6985 Financial Drive, Suite 400, Mississauga, ON, L5N 0G3, 905-812-2900 in Canada.
  • Primerica PrecisionTerm term life insurance policy form ICC21PA0 or PLF22PA0 in all U.S. jurisdictions, excluding New York state. In Canada, Primerica PrecisionTerm life insurance is policy form ZLF22PA0G. Primerica PowerTerm term life insurance policy form ICC21QA0 or PLF22QA0 in all U.S. jurisdictions, excluding New York state. In Canada, Primerica PrecisionTerm life insurance is policy form ZLF22QA0G.
  • TermNow term life insurance policy form NBF17DA1 and CustomAdvantage term life insurance policy form NBF17CA1 in New York state.
  • Not all products available in New York.

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iiiInvestments:

  • In the U.S., securities offered by PFS Investments Inc. (PFSI), 1 Primerica Parkway, Duluth, Georgia 30099-0001, a broker-dealer and investment adviser registered with the Securities & Exchange Commission (SEC), a member of the Financial Regulatory Authority (FINRA) [www.finra.org] and a member of the Securities Investors Protection Corporation (SIPC) [www.sipc.com]. PFSI's advisory business is conducted under the name Primerica Advisors. Fixed indexed annuities are offered by Primerica Financial Services, LLC (PFS). PFSI, PFS and Primerica Inc. are affiliated companies.
  • In Canada, Common Sense Funds segregated fund products are underwritten by Primerica Life Insurance Company of Canada. Mutual Funds are offered by PFSL Investments Canada Ltd., mutual fund dealer. Representatives not licensed with these entities cannot sell to you, or discuss with you, any securities or investment products. Canadian Head Office Address: 6985 Financial Drive, Suite 400, Mississauga, Ontario L5N 0G3. Commissions, trailing commissions, management fees and expenses all may be associated with mutual funds and segregated funds. Please read the prospectus or information folder before investing. Mutual funds are not guaranteed. For segregated funds, subject to the guaranteed maturity value and the guaranteed death benefit, the amounts you receive under your contract are not guaranteed. Mutual fund and segregated fund values change frequently, and past performance may not be repeated. Head Office: 6985 Financial Drive, Suite 400, Mississauga, ON L5N 0G3 | 905-812-2900.

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ivFinancial Information:

  • Financial numbers reflected throughout this page are the combined totals or daily average, as indicated above, as of, or for the year ended, December 31, 2024, for the following affiliated companies: Life Insurance: National Benefit Life Insurance Company (Home Office: Long Island City, NY) in New York; Primerica Life Insurance Company (Executive Offices: Duluth, GA) in all other U.S. jurisdictions; Primerica Life Insurance Company of Canada (Head Office: Mississauga, ON) in Canada. Investments: In the United States, securities are offered by PFS Investments Inc. (PFSI), 1 Primerica Parkway, Duluth, Georgia 30099-0001; In Canada, mutual funds are offered by PFSL Investments Canada Ltd., mutual fund dealer, and segregated funds are offered by Primerica Life Insurance Company of Canada, Head Office: Mississauga, ON. Each company is responsible for its own financial obligations

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v#2 Issuer of Term Life Insurance Coverage in North America:

  • Combined total of Primerica Life Insurance Company, National Benefit Life Insurance Company and Primerica Life Insurance Company of Canada based on 2024 U.S. and Canadian face amount sales (2024 exchange rate: C$/U.S.$: 0.729927). Sources: SNL Financial and OFSLI Data.

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viFinancial Information:

  • Financial numbers reflected throughout this page are the combined totals or daily average, as indicated above, as of, or for the year ended, December 31, 2024, for the following affiliated companies: Life Insurance: National Benefit Life Insurance Company (Home Office: Long Island City, NY) in New York; Primerica Life Insurance Company (Executive Offices: Duluth, GA) in all other U.S. jurisdictions; Primerica Life Insurance Company of Canada (Head Office: Mississauga, ON) in Canada. Investments: In the United States, securities are offered by PFS Investments Inc. (PFSI), 1 Primerica Parkway, Duluth, Georgia 30099-0001; In Canada, mutual funds are offered by PFSL Investments Canada Ltd., mutual fund dealer, and segregated funds are offered by Primerica Life Insurance Company of Canada, Head Office: Mississauga, ON. Each company is responsible for its own financial obligations

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viiIndependent Contractors:

  • Primerica offers a business opportunity that involves the sale of term life insurance, securities, and various other financial service products. Primerica representatives are independent contractors, not employees. Their earnings are based on the sale of products offered by Primerica and also qualifying product referrals. Importantly, for many product lines, Primerica representatives must obtain required licenses before the representatives may sell those products.

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ixAuto and Home:

  • Primerica Secure™: A personal lines insurance referral program in which representatives may refer individuals to Answer Financial® Inc., which offers insurance products and services of personal lines insurance companies through its licensed affiliates. Not all insurance products and services are available in all states. Neither Primerica, its representatives nor the Secure Program™ represent any of the insurers in the Answer Financial program. For more information, please see www.PrimericaSecure.com.
  • In Canada, Primerica Secure™ is available only in Alberta, Ontario, and British Columbia. Auto & Home insurance are available in AB and ON. Property & Home insurance are available in BC. Auto & Home insurance is offered through a referral arrangement by contractual agreement between SurexDirect.com (SurexDirect.com Ltd. and SurexDirect.com (Ontario) Ltd.) and Primerica (Primerica Life Insurance Company of Canada and PFSL Investments Canada Ltd.). Auto & Home insurance is not directly offered by Primerica. Primerica representatives make Auto & Home insurance referrals to SurexDirect.com and shall not act in connection with, or recommend or provide advice about, any general insurance product offers or discounts. Primerica representatives receive referral fees paid by SurexDirect.com, which in no way affects insurance quotes or premiums paid by the customer. Primerica and its affiliates are not affiliated with SurexDirect.com.
  • In Canada, Primerica representatives make simple referrals of clients to B2B Bank and 8Twelve Mortgage Corp. for debt consolidation loans secured by residential real estate.

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xPre-Paid Legal:

  • Primerica Legal Protection Program: A legal services program offered by Pre-Paid Legal Services, Inc. ("PPLSI") or its applicable subsidiary, through contractual agreement between Primerica Client Services, Inc. and PPLSI. Neither Primerica Client Services, Inc., nor its officers, employees or sales representatives directly or indirectly provide legal services, representation or advice. PPLSI provides access to legal services offered by a network of provider law firms to members through membership-based participation. Neither PPLSI nor its officers, employees or sales associates directly or indirectly provide legal services, representation or advice. Services and benefit availability may vary by state. See POL for a complete list of eligible states where plans are available, as well as specific licensing requirements in your state.
  • In Canada, the Pre-Paid Legal Services program is provided by PPL Legal Care of Canada Corporation, a subsidiary of Pre-Paid Legal Service, Inc. PPL Legal Care of Canada Corporation and Pre-Paid Legal Service, Inc. are not affiliated with Primerica. Clients should contact PPL Legal Care of Canada Corporation for questions regarding any legal services. The PPLS program is only available in British Columbia, Alberta, Manitoba and Ontario.

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xiMortgage Solutions:
Mortgage Loans Referrals (Canada)

  • Primerica Mortgage, LLC, NMLS #1723477 (https://nmlsconsumeraccess.org). EQUAL HOUSING OPPORTUNITY. Primerica Mortgage, LLC is a state licensed Mortgage Broker, with its headquarters office located at 1 Primerica Parkway, Duluth, GA 30099-0001. Phone Number: 1-855-357-1054. Mortgage products are offered through a contractual agreement between Primerica Mortgage, LLC and a third party lender. This is not a commitment to lend or extend credit. All loans, credit, and collateral are subject to underwriting and approval by the lender. Terms, rates, data, programs, information, and conditions are subject to change without notice. Not all loan products are available in all states. A Primerica Mortgage, LLC Mortgage Loan Originator may only originate mortgage loans on real property that is located in a state where both Primerica Mortgage, LLC and the Mortgage Loan Originator are licensed to transact mortgage business. Specific program restrictions may apply so please consult a Primerica Mortgage, LLC Mortgage Loan Originator for complete details. While refinancing your existing loan may reduce your monthly payment, your total finance charges may be higher over the life of the loan. Primerica Mortgage, LLC is a MORTGAGE BROKER ONLY, NOT A MORTGAGE LENDER OR MORTGAGE CORRESPONDENT LENDER.
  • o EQUAL HOUSING OPPORTUNITY. It is the policy of Primerica Mortgage, LLC to treat all consumers and prospective consumers consistently and equally without regard to race, color, creed or religion, national origin, sex, marital status, sexual orientation, military status, disability, familial status, handicap, age (provided the applicant has legal capacity to enter into a binding contract), receipt of public assistance, or the exercise of legal rights under the federal Consumer Credit Protection Act. Primerica Mortgage, LLC complies with all fair lending laws and regulations, including but not limited to not the Equal Credit Opportunity Act (ECOA) and the Fair Housing Act (FHA).
  • Alabama: Primerica Mortgage, LLC. Alabama Mortgage Brokers License # 22841.
  • Arizona: Primerica Mortgage, LLC. Arizona Mortgage Broker License # 1036200; Arizona Principal Place of Business: 2245 W University Drive, Suite 4, Tempe, AZ 85281.
  • Arkansas: Primerica Mortgage, LLC. Arkansas Mortgage Broker License # 121183. Phone Number: 1-855-357-1054.
  • California: Primerica Mortgage, LLC. Licensed by the California Department of Financial Protection and Innovation under the California Financing Law License No. 60DBO 82834.
  • Colorado: Primerica Mortgage, LLC. Colorado Mortgage Company Registration, NMLS #1723477, Regulated by the Division of Real Estate. Phone Number: 1-855-357-1054.
  • Connecticut: Primerica Mortgage, LLC. Connecticut Mortgage Broker License # MB-1723477 (https://nmlsconsumeraccess.org). Primerica Mortgage, LLC is a MORTGAGE BROKER ONLY, NOT A MORTGAGE LENDER OR MORTGAGE CORRESPONDENT LENDER.
  • Florida: Primerica Mortgage, LLC. Florida Mortgage Broker License # MBR2580.
  • Georgia: Primerica Mortgage, LLC. Georgia Mortgage Broker/Processor License/Registration # 1723477.
  • Hawaii: Primerica Mortgage, LLC. Hawaii Mortgage Loan Originator Company License # HI-1723477; In-state Principal Place of Business - Hawaii Mortgage Loan Originator Company Branch License ID 2327060: 94-801 Farrington Hwy, Ste 104A, Waipahu, Hawaii 96797.
  • Idaho: Primerica Mortgage, LLC. Idaho Mortgage Broker/Lender License # MBL-2081723477.
  • Iowa: Primerica Mortgage, LLC. Iowa Mortgage Broker License # 2020-0175.
  • Illinois: Primerica Mortgage, LLC. Illinois Residential Mortgage License # MB.6850109.
  • Kansas: Primerica Mortgage, LLC. Kansas Mortgage Company License # MC.0025673.
  • Louisiana: Primerica Mortgage, LLC. Louisiana Residential Mortgage Lending License # 17723477.
  • Maine: Primerica Mortgage, LLC. Maine Loan Broker License # 1723477.
  • Michigan: Primerica Mortgage, LLC. Michigan 1st Mortgage Broker License # FL0022649, Michigan 2nd Mortgage Broker Registrant # SR0024890.
  • Minnesota: Primerica Mortgage, LLC. Minnesota Residential Mortgage Originator License # MN-MO-1723477.
  • Missouri: Primerica Mortgage, LLC. Missouri Mortgage Company License # 1723477.
  • Nebraska: Primerica Mortgage, LLC. Nebraska Mortgage Banker License, NMLS #1723477.
  • New Hampshire: Primerica Mortgage, LLC. New Hampshire Mortgage Broker License # 25066-MBR.
  • New Mexico: New Mexico Mortgage Loan Company License, NMLS # 1723477.
  • North Carolina: Primerica Mortgage, LLC. North Carolina Mortgage Broker License # B-218923.
  • Ohio: Primerica Mortgage, LLC. Ohio Residential Mortgage Lending Act Certificate of Registration # RM.804746.000.
  • Oklahoma: Primerica Mortgage, LLC. Oklahoma Mortgage Broker License # MB013617.
  • Oregon: Oregon Mortgage Lending License, NMLS # 1723477.
  • Pennsylvania: Primerica Mortgage, LLC. Pennsylvania Mortgage Broker License # 77588.
  • Tennessee: Primerica Mortgage, LLC. Tennessee Mortgage License # 222930.
  • Texas: Primerica Mortgage, LLC. Texas Department of Savings and Mortgage Lending Mortgage Company License, NMLS #1723477. 1 Primerica Parkway, Duluth, GA 30099 0001. Texas Location: 14340 Torrey Chase Blvd, Ste 153, Houston, Texas 77014.
  • Per Texas Administrative Code 7 TAC §80.200(b): CONSUMERS WISHING TO FILE A COMPLAINT AGAINST A COMPANY OR A RESIDENTIAL MORTGAGE LOAN ORIGINATOR SHOULD COMPLETE AND SEND A COMPLAINT FORM TO THE TEXAS DEPARTMENT OF SAVINGS AND MORTGAGE LENDING, 2601 NORTH LAMAR, SUITE 201, AUSTIN, TEXAS 78705. COMPLAINT FORMS AND INSTRUCTIONS MAY BE OBTAINED FROM THE DEPARTMENT'S WEBSITE AT WWW.SML.TEXAS.GOV. A TOLL-FREE CONSUMER HOTLINE IS AVAILABLE AT 1-877-276-5550.
  • THE DEPARTMENT MAINTAINS A RECOVERY FUND TO MAKE PAYMENTS OF CERTAIN ACTUAL OUT OF POCKET DAMAGES SUSTAINED BY BORROWERS CAUSED BY ACTS OF LICENSED RESIDENTIALMORTGAGE LOAN ORIGINATORS. A WRITTEN APPLICATION FOR REIMBURSEMENT FROM THE RECOVERY FUND MUST BE FILED WITH AND INVESTIGATED BY THE DEPARTMENT PRIOR TO THE PAYMENT OF A CLAIM. FOR MORE INFORMATION ABOUT THE RECOVERY FUND, PLEASE CONSULT THE DEPARTMENT'S WEBSITE AT WWW.SML.TEXAS.GOV.
  • Utah: Utah Division of Real Estate Mortgage Entity License # 12769744.
  • Virginia: Primerica Mortgage, LLC. Virginia Broker License # MC-7185, NMLS ID # 1723477 (https://nmlsconsumeraccess.org).
  • Washington: Washington Mortgage Broker License # MB-1723477.
  • Wisconsin: Primerica Mortgage, LLC. Wisconsin Mortgage Broker License # 1723477BR.

Mortgage Loans Referrals (Canada)

  • Primerica Representatives make simple referrals of clients to approved third party mortgage loan providers under Primerica's mortgage loan referral programs. The simple referrals made by the Representatives take place pursuant to agreements between Primerica Life Insurance Company of Canada, PFSL Investments Canada Ltd., and approved third party mortgage loan providers. Clients should contact the approved third party mortgage loan providers for questions regarding mortgage products. Primerica does not deal in mortgages. Representatives are prohibited from holding themselves out as mortgage brokers, or soliciting and giving advice on mortgages for the purposes of Primerica's mortgage loan referral programs. Please consult your local Primerica office or your Primerica Representative for further details regarding Primerica's mortgage loan referral programs

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xiiIDTheftDefense:

  • IDTheftDefense® identity theft protection and restoration services are offered by Pre-Paid Legal Services, Inc. ("PPLSI"), through contractual agreement between Primerica Client Services, Inc. and PPLSI. Neither PPLSI nor its officers, employees, or sales associates directly or indirectly provide identity theft protection, restoration services, or advice. Neither Primerica Client Services, Inc. nor its officers, employees, or sales representatives directly or indirectly provide identity theft protection, restoration services, or advice. IDTheftDefense® identity theft protection and restoration services or certain product features or services may not be available in all U.S. states. See specific plan details for terms, coverage, conditions, and exclusions.

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xiiiBBB Rating & Accreditation:

  • BBB Accreditation Standards represent standards for business accreditation by BBBs in North America. These standards are based on BBB's determination of the attributes of a better business. They incorporate not only lawful business practices, but also BBB's experience with ethical advertising, selling and customer experiences. For a business to qualify for BBB Accreditation, it must continually meet these standards. Not all businesses will qualify for BBB Accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust. BBB accreditation fees are based on several factors, including the size of business. To be accredited by BBB, a business or organization affirms that it meets and will abide by the following standards listed here.

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xivAM Best Ratings:

  • The following companies have been rated A+ (Superior) by AM Best: Primerica Life Insurance Company, Primerica Life Insurance Company of Canada, and National Benefit Life Insurance Company. For the latest Best's Credit Rating, access www.ambest.com. AM Best ratings range in order from the highest ratings as follows: A++, A+, A, A-, B++, B+, B, B-, C++, C+, C, C-, D, E, F.

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For more information, please visit https://www.primerica.com/public/primerica_disclosures.html.

Footnotes:

xvTop Workplaces, Primerica, Inc., 2024, https://topworkplaces.com/company/primerica-inc/ajc/

xviRachel Rabkin Peachman, Forbes, America's Best Employers For Women, July 23, 2024, https://www.forbes.com/best-employers-women

xviiFrom Bloomberg Finance L.P, "2023 Bloomberg Gender–Equality Index," January 31, 2023. The 2023 Bloomberg Gender-Equality Index logo mark is associated with the Bloomberg Gender Equality data for the 2022 fiscal year. https://assets.bbhub.io/company/sites/51/2023/02/GEI-MemberList.pdf

xviiiRachel Rabkin Peachman, Forbes, America's Best Employers for Diversity, April 23, 2024 https://www.forbes.com/best-employers-diversity/