WE BEGIN WITH PLAIN-SPOKEN EDUCATION
on important financial principles, provided by one of our many experienced representatives – whether or not a family buys something from us.
We Help Families Become Financially Secure.
Providing Middle-Income Families access to essential financial services
For more than 48 years, we've looked out for middle-income families. By helping them learn the principles of personal finance, reduce their consumer debt, plan for the unexpected, and gain access to appropriate financial products and services, we've helped millions of people protect their families and save for the future.
We protect families' financial futures
by offering affordable term life insurance.
We help families save
for emergencies, retirement, education, and other important goals through straightforward financial products.
Middle-Income families count on us to strengthen their financial futures
Our 151,000+ licensed and trained representatives are located in every state, Canada and Puerto Rico. They assess client needs, provide education and offer access to straightforward solutions like term life insurance, as well as mutual funds, annuities and other financial products from industry-leading companies.
Our Scale
Listed on the NYSE (PRI)
and a component of the S&P Midcap 400 and the FORTUNE® 1000 20241
More than $953 billion
Of term life insurance in force, full-year 20242
More than $112 billion
Of client asset values in investment accounts, full-year 20242
Who We serve
˜$81,000
Average household income of our clients3
Over 5.5 million
Lives covered by term life insurance2
Approximately 3 million
Client investment accounts2
What Makes Us Special
$25
Clients can systematically invest for as little as $25 per month
$255,000
Average face amount of our clients' life insurance policies, full-year 20242
$4.9 million
Average in life insurance benefit claims paid every day, full-year 20242
part of the communities we serve
Our middle-income clients often face different situations than those faced by the clients of many other financial institutions. The majority of middle-income Americans would choose to work with a licensed professional over self-help online resources when making a major financial decision,4 so our representatives build face-to-face relationships with their clients to help them overcome challenges they see firsthand, like:
Living paycheck to paycheck
Nearly half of full-time American workers are one missed paycheck away from hardship.5
Saving enough for retirement
More than half of Americans have less than $10,000 in retirement savings.6
Debt
The average American has $104,214 in consumer debt – including credit cards and personal loans, auto and mortgage loans, and student debt.7
IN-DEPTH INSIGHTS INTO MIDDLE-INCOME FAMILIES AND THEIR FINANCES
Get a detailed look into how families feel about their financial outlook with our reports.
Meet some of the strategic partners who help us deliver greater financial security to families
1From Fortune. ©2024 Fortune Media IP Limited All rights reserved. Used under license. Fortune 1000® is a registered trademark of Fortune Media IP Limited and is used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Primerica, Inc, as of June 6, 2024.
2 Numbers reflect the combined totals or daily average, as indicated above, as of, or for the year ended, December 31, 2024, for the following affiliated companies: Life Insurance: National Benefit Life Insurance Company (Home Office: Long Island City, NY) in New York; Primerica Life Insurance Company (Executive Offices: Duluth, GA) in all other U.S. jurisdictions; Primerica Life Insurance Company of Canada (Head Office: Mississauga, ON) in Canada. Investments: In the United States, securities are offered by PFS Investments Inc. (PFSI), 1 Primerica Parkway, Duluth, Georgia 30099-0001; In Canada, mutual funds are offered by PFSL Investments Canada Ltd., mutual fund dealer, and segregated funds are offered by Primerica Life Insurance Company of Canada, Head Office: Mississauga, ON. Each company is responsible for its own financial obligations.
3 Primerica Financial Needs Analysis Clients as of December 31, 2024.
4 2025 Primerica Financial Security Monitor Insights Report
5 CNBC.com, "Nearly Half of Americans Say they Live Paycheck to Paycheck," November 19, 2024
6 MSN.com, "How Many Americans Don't Even Have $10.000 Saved for Retirement? It May be More Than You Think," February 25, 2025
7 BusinessInsider.com, "Average American Debt: Household Debt Statistics," July 31, 2024