Primerica Misconceptions FAQsi


Is Primerica a legitimate company?

Yes. Primerica is a legitimate company. Primerica is a financial products and services provider that is publicly traded on the New York Stock Exchange (NYSE: PRI) and has been in business for over 45 years. As of the end of December 2024, Primerica had over 2,800 corporate employees in the United States and Canada who support over 151,000 independent, life insurance licensed representatives across both countriesii. Primerica is rated A+ by the Better Business Bureau (BBB)iii.

Primerica Life Insurance Company and its affiliates, National Benefit Life Insurance Company and Primerica Life Insurance Company of Canada have a combined "Superior" A+ credit rating by AM Bestiv. Through its insurance company subsidiaries, Primerica was the #2 issuer of term life insurance coverage in the U.S. and Canada in 2024 . Every year, Primerica pays out over a billion dollars in life insurance benefits to clients’ families.

Primerica Life Insurance Company and its affiliates, National Benefit Life Insurance Company and Primerica Life Insurance Company of Canada have an "Superior" A+ rating by AM Bestiv. Through its insurance company subsidiaries, Primerica was the #2 issuer of term life insurance coverage in North America in 2023 . Every year, Primerica pays out over a billion dollars in life insurance benefits to clients' families.

Is Primerica a trustworthy company?

Yes, Primerica is a trustworthy company. In a survey conducted by Investor's Business Daily, Primerica's U.S. term life insurance business was rated as the #1 Most Trusted Life Insurance Company in 2022 . The Company has been in business for over 45 years and pays over a billion dollars in life insurance benefits to clients’ families each year. Primerica, through its life insurance company subsidiaries, was the #2 issuer of term life insurance coverage in the United States and Canada in 2024. Primerica Life Insurance Company, National Benefit Life and Primerica Life Insurance Company Canada have a combined credit rating of A+ "Superior" by AM Bestiv.

Primerica has been in business for over 45 years, is publicly traded on the New York Stock Exchange under the stock symbol "PRI" and is rated A+ by the Better Business Bureau. Through its insurance company subsidiaries, Primerica paid approximately $1.8 billion in life insurance benefits to clients’ families in 2024 and was the #2 issuer of term life insurance coverage in the United States and Canada in 2024v.

Is Primerica a MLM scheme?

No, Primerica is not a pyramid scheme.

Primerica is a leading financial products and services provider that has been in business for over 45 years, is publicly traded on the New York Stock Exchange (NYSE) under the stock symbol "PRI", and is rated A+ by the Better Business Bureauiii.

Primerica's independent contractor representatives earn commissions based on personal sales and income on the sales of the representatives they train and supervise; representatives do not earn income from the recruitment of other representatives. Representatives may expand their businesses by adding representatives to their teams to increase the number of clients they serve. Primerica's independent contractor representatives must maintain proper state and federal training and licensing requirements to recommend financial products.

iDisclosures:

iiTerm Life Insurance:

  • Life-licensed Primerica representatives are agents of certain affiliated Primerica Companies. In New York, term life insurance products are underwritten by National Benefit Life Insurance Company, Home Office: Long Island City, New York. In the United States (except in New York), term life insurance products are underwritten by Primerica Life Insurance Company, Executive Offices: Duluth, Georgia.
  • In Canada: Term life insurance products and Common Sense Funds segregated fund products are underwritten by Primerica Life Insurance Company of Canada, Head Office: Mississauga, Ontario. Not all products are available in all states or provinces. Securities offered by PFS Investments Inc., 1 Primerica Parkway, Duluth, GA 30099-0001; 770-381-1000, in the U.S., and PFSL Investments Canada Ltd., Mutual Fund Dealer, 6985 Financial Drive, Suite 400, Mississauga, ON, L5N 0G3, 905-812-2900 in Canada.
  • Primerica PrecisionTerm term life insurance policy form ICC21PA0 or PLF22PA0 in all U.S. jurisdictions, excluding New York state. In Canada, Primerica PrecisionTerm life insurance is policy form ZLF22PA0G. Primerica PowerTerm term life insurance policy form ICC21QA0 or PLF22QA0 in all U.S. jurisdictions, excluding New York state. In Canada, Primerica PrecisionTerm life insurance is policy form ZLF22QA0G.
  • TermNow term life insurance policy form NBF17DA1 and CustomAdvantage term life insurance policy form NBF17CA1 in New York state.
  • Not all products available in New York.

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iiiBBB Rating & Accreditation:

  • BBB Accreditation Standards represent standards for business accreditation by BBBs in North America. These standards are based on BBB's determination of the attributes of a better business. They incorporate not only lawful business practices, but also BBB's experience with ethical advertising, selling and customer experiences. For a business to qualify for BBB Accreditation, it must continually meet these standards. Not all businesses will qualify for BBB Accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust. BBB accreditation fees are based on several factors, including the size of business. To be accredited by BBB, a business or organization affirms that it meets and will abide by the following standards listed here

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ivAM Best Ratings

  • The following companies have been rated A+ (Superior) by AM Best: Primerica Life Insurance Company, Primerica Life Insurance Company of Canada, and National Benefit Life Insurance Company. For the latest Best's Credit Rating, access www.ambest.com. AM Best ratings range in order from the highest ratings as follows: A++, A+, A, A-, B++, B+, B, B-, C++, C+, C, C-, D, E, F.

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vFinancial Information:

  • Combined total of Primerica Life Insurance Company, National Benefit Life Insurance Company and Primerica Life Insurance Company of Canada based on 2024 U.S. and Canadian face amount sales (2024 exchange rate: C$/U.S.$: 0.729927). Sources: SNL Financial and OFSLI Data.
  • Financial numbers reflected throughout this page are the combined totals or daily average, as indicated above, as of, or for the year ended, December 31, 2024, for the following affiliated companies: Life Insurance: National Benefit Life Insurance Company (Home Office: Long Island City, NY) in New York; Primerica Life Insurance Company (Executive Offices: Duluth, GA) in all other U.S. jurisdictions; Primerica Life Insurance Company of Canada (Head Office: Mississauga, ON) in Canada. Investments: In the United States, securities are offered by PFS Investments Inc. (PFSI), 1 Primerica Parkway, Duluth, Georgia 30099-0001; In Canada, mutual funds are offered by PFSL Investments Canada Ltd., mutual fund dealer, and segregated funds are offered by Primerica Life Insurance Company of Canada, Head Office: Mississauga, ON. Each company is responsible for its own financial obligations.

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viInvestor's Business Daily #1 Most Trusted Life Insurance Company:

  • o Survey results are presented solely with respect to Primerica's US term life insurance business. Term life insurance underwritten by National Benefit Life Insurance Company, Home Office: Long Island City, NY in New York State; Primerica Life Insurance Company, Executive Offices: Duluth, GA in all other U.S. jurisdictions; and Primerica Life Insurance Company of Canada (Head Office: 6985 Financial Drive, Suite 400, Mississauga, ON, L5N 0G3, Phone: 905-812-2900) in Canada.

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For more information, please visit https://www.primerica.com/public/primerica_disclosures.html.