Parents swinging daughter by the hand.

We help families prepare for the future.

Primerica is a Main Street Company for Main Street North America. Our goal is to create more financially independent families.

Today's families face major financial challenges. They're being forced to downsize their goals and dreams — to settle for less. Primerica shows them how they can change their life. We are the one company focused on the middle market and helping Main Street families get the financial help they need.

We help Main Street families get the protection they need at a price they can afford, invest for the future and get out of debt. We teach families fundamental financial principles that aren't taught in school and we give them an opportunity to build a business and transform their life.

"Buy Term and Invest
The Difference"

Primerica originated the "Buy Term and Invest the Difference" philosophy that encourages families to purchase affordable term life insurance so they can get the protection that they need at a price they can afford and have more money to invest in their family's future.